Wella Ultimate Color Shampoo

This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

- Gentle cleansing to minimize color fade*

- Color vibrancy for up to 10 weeks**

- 73% of consumers agree scalp comfort is improved after 1st use**

- Helps to detox hair from color-distorting metals

- Revitalized hair from first wash

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study